G-Star RAW
G-Star RAW is a prominent Dutch fashion brand known for its innovative approach to denim and urban clothing. Established in 1989, the brand has gained international recognition for its distinctive and cutting-edge designs that fuse traditional denim craftsmanship with contemporary fashion aesthetics. G-Star RAW's hallmark is its commitment to "Just the Product" philosophy, emphasizing the focus on creating high-quality, functional, and stylish garments that prioritize authenticity and originality.
The brand's history is rooted in its founder's passion for denim innovation. G-Star RAW was founded by Jos van Tilburg, who aimed to revolutionize denim by blending traditional workwear silhouettes with avant-garde designs. A pivotal moment in the brand's trajectory was the introduction of the "G-Star Elwood" jeans in 1996, which featured a 3D constructed denim that shaped around the wearer's legs, deviating from the standard flat pattern cutting technique. This design breakthrough not only elevated G-Star RAW's status but also had a significant impact on the denim industry as a whole, ushering in a new era of experimental denim design. Throughout the years, the brand has continued to push boundaries, exploring new materials, techniques, and collaborations, solidifying its reputation as a pioneering force in the global fashion landscape.
Sales Enquiries
Press Enquiries
Showroom
6-10 Market Road, London, N7 9PW