Defining new approaches to Danish sportswear, HUMMEL HIVE is created to explore the intersection between past and future, sport and style culture. Made by a collective of multi-disciplinary artists and designers, we meet in celebration of active life, function over form, diversity and equality. Founded in 2016, we are based in a creative studio at hummel, the legendary sportswear brand with more than 90 years of history. We honor our legacy while looking beyond boundaries to be a constant inspiration. Rooted in our passion for sports, sub-cultures and underdogs, HUMMEL HIVE offers collections, relaunches from hummel's vast archive and projects made with likeminded souls.