Made locally but born globally, GCDS prioritizes “culture-wear” over streetwear. A self-styled anti-label run by co-founder brothers Giuliano and Giordano Calza – the brand’s creative director and CEO, respectively – GCDS believes in expecting the unexpected. From day one, its categorically “street” sensibility has adhered to certain stylistic codes, only to later break the codes. In the age of global connectivity, it strives to reach youth of all stripes – including the young at heart – without ever telling them what to do or think.
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