Napapijri are an Italian Sportswear brand built for durability and practicality. Their core collection features eco-friendly, heat retaining down filled jackets at excellent price points. The brand is owned by VF who also own Eastpack, Vans, Timberland and North Face. The word Napapijri® is a variation of the Finnish word for the Arctic Circle and the logo, half positive and half negative, gives visual expression to the North and South Poles. Launched in 2002, the kidswear collection runs from 4 - 14 years and is mainly inspired by the men’s collection. The theme this season is the great outdoors with strong branding throughout and new colours launched in the bestselling Rainforest style, alongside a full zip option.