FOUR MARKETING and ARCHETYPE SHOWROOM announce strategic partnership.
FOUR MARKETING — London based fashion wholesale, retail, and lifestyle company with a diverse and impressive portfolio — partners with New York native wholesale agency, Archetype Showroom, to create an exciting and innovative fashion wholesale and marketing agency; together they plan to bring an expert global perspective to men’s and women’s fashion in a curated NYC environment. The new agency, aptly named, FOUR MARKETING ARCHETYPE, will expand to encompass the entire 2nd floor of Archetype Showroom’s current 676 Broadway home. The downtown landmark address, whose lobby’s walls and ceilings boast original black and white artwork by Keith Haring, befits the gallery-like showroom environment in which FOUR MARKETING ARCHETYPE will exhibit their selection of designers and brands, curated to inspire and impact the American Market.
The inception of FOUR MARKETING ARCHETYPE occurred when the Founders of FOUR MARKETING and Archetype Showroom recognized their like-minded ambition to grow select brands in a global retail marketplace. FOUR MARKETING and Archetype realized, by working in concert, their diverse skill sets, relationships, and working experiences in the world’s fashion capitals offer their clients a clear competitive advantage in the today’s retail climate.
FOUR MARKETING — known for brand-building, its proven ability to launch and grow some of the most comprehensive collections in Europe, and its creation of impactful brick-and-mortar and online retail experiences throughout the U.K. — has been interested in expanding into the U.S. market for some time.
Ben Banks, Founder and Director of FOUR MARKETING, admits the foray into the U.S. market is“part of a long-term ambition of the FOUR MARKETING group,” and heis happy to welcome FOUR MARKETING ARCHETYPE into the larger FOUR MARKETING network of showrooms located in London and Paris.He explains, “We have spent time considering the best way to enter the important U.S. market and we feel that partnering with the experienced and talented Archetype team gives us all the best possible chance to succeed in both a potentially fertile but immensely challenging market.”
Archetype Showroom — with a track record of firmly centering relevant and inspiring collections, both foreign and domestic, to the forefront of the American Market —has built a U.S. fashion business through an international lens. Archetype’s wholesale, brand consulting, and marketing strategies have long understood and capitalized on the global dynamics of consumerism in the age of new media. Archetype’s founder, Audrey Gingras, continues to keenly observe: “As the world becomes a smaller place, individual style and expression expand.” Audrey believes, “Itis exciting to partner with a company like FOUR MARKETING who has built large and successful businesses with great foresight while balancing integrity and acumen. I feel together we will help talented designers grow and succeed globally, which is truly gratifying.”
FOUR MARKETING ARCHETYPE starting roster includes: Albam, Freda Salvador, Gents, IWS, Maiden Noir, Maria Black, Nike Tang, Penfield, Perseverance London, Stine Goya, Stutterheim and Zespa.
FOUR MARKETING ARCHETYPE: launching 1st November 2017; premiering Fall/Winter 2018 Collections.
Address: 676 Broadway, 2nd Floor, New York, NY 10012
Phone: +1 212 529 1407